Avoid Your Lust For Certainty – Go Get What’s There For The Brave
Your lust for certainty is killing your decision making.
What has happened to us all over the past few months is already having a major economic and social impact on how we see the world of work. What we take out of what we are experiencing, in social as well as economic terms will determine who we are as Australians, what we represent as a country and the kind of future we will create.
This is the start of something amazingly big, these are concerning and exciting times for those prepared to move forward with their eyes wide open to the genuine opportunity yet to come. Like explorers of old.
The game of business is not about finishing. It is about finding and continuously delivering value to customers. You role is now to work with your teams to find ways to sniff out ideas from customers (and your teams), to be constantly focused on testing or validating what value is in these ideas (by talking with customers and getting something in their hands to try), and to relentlessly work with your teams to shorten cycle times (innovation (idea) to test (value validation) to release (customer).
Business is about Customer Experience. How do your customers feel while engaging with you? How do they feel when they think about you? How do they feel after they have engaged with you? How does your product or service make them feel? Do you frustrate your customers anywhere on their journey? Do you slow them down? Do you confuse them? Do you make it hard for them to buy from you or engage with you?