Can you list the emotions your customers want? Are you right?

Culture Master Class

The game of business is not about finishing. It is about finding and continuously delivering value to customers. You role is now to work with your teams to find ways to sniff out ideas from customers (and your teams), to be constantly focused on testing or validating what value is in these ideas (by talking with customers and getting something in their hands to try), and to relentlessly work with your teams to shorten cycle times (innovation (idea) to test (value validation) to release (customer).

Business is about Customer Experience. How do your customers feel while engaging with you? How do they feel when they think about you? How do they feel after they have engaged with you? How does your product or service make them feel? Do you frustrate your customers anywhere on their journey? Do you slow them down? Do you confuse them? Do you make it hard for them to buy from you or engage with you?

Continue reading Can you list the emotions your customers want? Are you right?

Bring the spirit of leadership back.
Be Brave - Trust, Truth, Transparency.

Find yourself in this situation?  Give us a call for a chat. We love assisting companies and business leaders through this challenging time.

Steve: 0400 005 924 | 1300 851 861

#Leadership #HardButWorthIt.

Customer Not Digital Transformation

Having just completed arguably the #1 transformation in Australia (possibly the world) I have learnt (the hard way) a thing or two about what to focus on.

In a published whitepaper from the Gartner Group, our transformation was called “Exemplary Public-Sector Digital Service Model”

Vivek Kundra (ex US Fed CIO for Barack Obama) said “The mistake you guys have made is this… you think you are #1 in Australia; I want to tell you, what you have done here… you are #1 in the world”

A couple of proud moments (yep, I tell everyone!) for our team.

What is interesting here is the language used.  Gartner didn’t call it a digital transformation.  They called it a Digital Service Model… because that is what it is.  In reality it is a Customer Service Transformation (underpinned by digital channels and technology).

I have met with over 40 institutions who are getting ready to start their transformation journey.  95% of these were focusing on the technology and not the customer.

Digital Transformation – The process of using new technologies to become more innovative, agile, and above-all else, customer-centric.

Don’t ever forget, Continue reading Customer Not Digital Transformation

Bring the spirit of leadership back.
Be Brave - Trust, Truth, Transparency.

Find yourself in this situation?  Give us a call for a chat. We love assisting companies and business leaders through this challenging time.

Steve: 0400 005 924 | 1300 851 861

#Leadership #HardButWorthIt.