Can you list the emotions your customers want? Are you right?

Culture Master Class

The game of business is not about finishing. It is about finding and continuously delivering value to customers. You role is now to work with your teams to find ways to sniff out ideas from customers (and your teams), to be constantly focused on testing or validating what value is in these ideas (by talking with customers and getting something in their hands to try), and to relentlessly work with your teams to shorten cycle times (innovation (idea) to test (value validation) to release (customer).

Business is about Customer Experience. How do your customers feel while engaging with you? How do they feel when they think about you? How do they feel after they have engaged with you? How does your product or service make them feel? Do you frustrate your customers anywhere on their journey? Do you slow them down? Do you confuse them? Do you make it hard for them to buy from you or engage with you?

Continue reading Can you list the emotions your customers want? Are you right?

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